It's the same reason people in their 30s loved Transformers and people my age loved Pokemon and Yu-gi-oh. When you are a kid, the stories are great. The characters are relatable. It's not until you are older that you realize that alot of the plots didn't make much sense. But it's also when you are older that you remember "It may not have been very good, but it had some redeeming values." Children do not see the series as being their to sell toys- a spokeswoman for 4Kids once admitted that they take shows based on their advertsiers/marketability. Rather children love these characters because they seem real.
When Optimus Prime died, the people at Hasbro believed they were just getting rid of a toyline.
The children believed they murdered a hero and an icon.


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